Move the Sale Forward
Position Yourself and Your Business to Make Things Happen (Taking Control)
A sales cycle is a conversation that the sales person manages...and moves forward. --wisdom from a veteran of 250,000 cold calls! And the hardest part of selling is getting that conversation started.
Though most sales gurus emphasize the closing process, John Klymshyn says that closing is easy...but setting things up the right way is hard.
Paperback: 340 pages